We believe that the fields of publishing and education are a message and a trust before anything else, and that they play a fundamental role in building minds and reviving the nation to regain its role and civilizational position among nations. Therefore, we are keen to provide quality products that inspire our children and families in addressing their issues and challenges, starting from choosing the appropriate title, to developing the scientific content educationally, scientifically and artistically, and reaching its production in the most beautiful form that befits our dear reader.

We care deeply about both form and content as an integrated whole in our products; to provide a distinctive atmosphere that achieves the highest levels of benefit and enjoyment during the reading process.
We cooperate with a distinguished elite of writers, authors, and educators from all over the Arab and Islamic world who have a message, vision, and lofty goals to offer a useful product that benefits our generations, respects the minds of our dear readers, and provides them with benefits in a focused and direct manner without any detrimental abbreviation or boring prolongation. We constantly think with them to serve our causes and produce joint works that light a candle on the path to the renaissance of our nation.
We are keen to ensure that our selected publication falls within the general approach that we have set for ourselves since the beginning, which is to combine authenticity and modernity, accuracy and scientific reference, ease and simplicity in presentation, richness and diversity in content, and comfortable beauty in form and design.
We respect the reader’s general taste and appreciate his selective and critical visual culture. Therefore, we are keen to use high levels of color coordination and harmony in all product details, so that each product carries a special visual identity that takes the reader to its own world.
We use the finest quality raw materials that ensure safe use of our products.
We keep up with everything new in the world of technology and artificial intelligence in the field of knowledge transfer, and we work to harness it in the service of our message and mission as knowledge transmitters, and we include our publications on digital links that open up to the reader various knowledge spaces related to the subject via the Internet, audio recording of the material, scientific tests and experiments, links to author and book IDs, and others..
We provide a diverse package of our publications for everything that the conscious Arab family needs in the era of cognitive acceleration and human sciences.
We are keen to provide our products through all available means; through our main showroom in Istanbul, through agents and distributors, participation in local and international exhibitions, and through our online store and social media platforms, and we work to develop and expand these means continuously.
We follow up on the learning and development process for our audience by holding various developmental and cultural events, preparing intellectual lectures concerned with supporting and preserving the Arabic language for our generations abroad, supervising psychological support courses, personal and administrative development, and others.
We nurture unique talents and energies by organizing literary and cultural competitions and publishing distinguished works.